Event Gallery is a full service runway production & event agency and Executive Producers of Virgin Australia Melbourne Fashion Festival. We produce for celebrated couturiers, special fashion events and luxury launches.
What makes a truly unforgettable moment in fashion?
This is the question that drives Geraldine Frater-Wyeth and her team to produce fashion runway events that enchant and inspire. Since its inception in 2011, Event Gallery has earned a reputation as Australia’s leading special runway production company. Their difference? An unwavering commitment to quality that is without comparison.
For an industry endorsement, we look to ex-fashion editor of The Age, Janice Breen Burns, who said of Event Gallery’s debut international event the Royal Botanic Runway;
Creating ‘pinnacle shows’ is what Event Gallery does best. Chances are, if you love fashion you’ve enjoyed their work first hand. Perhaps at any one of a decade’s worth of Melbourne Fashion Festival runways, or assisting David Jones Vogue Australia international collection launch for Celine, Valentino, or Alexander McQueen. Perhaps it was at the dreamlike 2015 Romance Was Born ‘Bush Magic’ runway at the National Gallery of Victoria, or at the equally mesmerising 2014 Royal Botanic Runway celebrating the work of Akira Isogawa, Aurelio Costarella, Collette Dinnigan and Martin Grant.
At any of these events you would have experienced Event Gallery’s hallmark; a distinct moment of beauty executed to utter perfection.
Why does fashion’s elite turn to Event Gallery?
As a full service Fashion Runway Producer, Event Gallery oversees every aspect of a runway show from conception to execution. It’s hard to fathom the hours and efforts that play out behind the scenes in order to bring a fleeting moment of fashion perfection to life. Yet, hidden from the public eye is where you’ll find Event Gallery weaving together all the elements of a major runway show, multi-sensory event or exclusive season preview.
Whether for the Virgin Australia Melbourne Fashion Festival, for fashion retail heavyweights David Jones and Witchery, or Australian couture icons Toni Maticevski and Josh Goot, Event Gallery expertly facilitates every conceivable event production requirement. From budget setting, creative direction, sound production and castings in the months leading to a major event, to staging, fittings and hair and make-up trials in the days before, the Event Gallery team aligns completely with the vision of the show to work through every necessary task and detail.
Together, Geraldine and her team bring over 15 years experience in the execution of major fashion runway and special events to offer exceptional creative and technical expertise to each production.
Like fashion’s iconic ateliers, Event Gallery draws on the very best to bring to life unforgettable moments in fashion. With the industry’s most respected production, casting and creative talent on board, Event Gallery produces seamless, elegant affairs that are worthy platforms for the greatest local and international design talent.
Why do the best choose to collaborate with Event Gallery?
The proof lies in the repeated collaborations Event Gallery enjoys with industry heavyweights. For instance, the Melbourne Fashion Festival and key Magazine Partners Harpers BAZAAR, Vogue, InStyle, ELLE, Cosmopolitan, Shop till you Drop, Frankie, Grazia, Oyster.
A commitment to the industry
It’s clear that Event Gallery lives and breathes fashion, but their dedication runs even deeper as evidenced by their commitment to nurturing fashion and production talent at their Runway Production School. With full support by the Council of Textile + Fashion Industries Australia, Runway Production School offers industry-led short courses in runway show production available in Australia.
A heritage of showcasing iconic design
The Melbourne-based events powerhouse is dedicated to perfecting the art of runway production. With a body of work spanning near on two decades, Event Gallery is the genuine article in a landscape of event ‘fly-by-nights’. Their obvious obsession with quality and refinement is why fashion’s biggest names choose to entrust Event Gallery with their prized collections.
From international icons like Mary Katrantzou to established Australian names like Alex Perry, Josh Goot, Thurleyy and Camilla, and the new guard of Ellery, Alice McCall, Alpha 60, Dion Lee and the graduate designers hot on their heels, Event Gallery is a production outfit that commands affection and esteem from the fashion industry at large. The reason is clear; Event Gallery’s approach is always respectful, always professional. And the result? Always an unforgettable moment in fashion.
Whether at Virgin Australia Melbourne Fashion Festival, or producing solo shows at Australian Fashion Week, Event Gallery works closely with celebrated designers to bring their design vision to the catwalk.